Task team updates

Updates from the BBN Task Teams

Account Management Toolbox updates and why you should be excited!

As J.R.R. Tolkien wrote in The Fellowship of the Ring,
“One Ring to rule them all, One Ring to find them,
One Ring to bring them all and in the darkness bind them”.

We decided to take a similar approach to managing joint international accounts. One file which sole purpose would be to help facilitate in briefing agency partners on a BBN client or brand, establishing an understanding of the brand, current situation, target audiences, key industry segments, competition, positioning, geographic footprint, business goals and communications objectives. One file which must be used between agencies to safeguard the future of mankind.

We are happy to announce the approaching completion of this joint international accounts master document. It will enable you to collaborate with other BBN agencies on future shared projects in a methodical and controlled manner with clear and concise guidelines and rules of engagement.

It’s not every day that you get the chance to work with five BBN agencies on the construction of such an interesting and complex document. This project has been ongoing for a few years now, a vast amount had already been undertaken by others before us, let us also take this opportunity to thank them for their invaluable help and time.

This is an inspiring moment for joint account projects, and BBN as this will enable agencies to work in total symbiosis. This could not have been done without the leadership of Carola, the precious help from our 5 experts Maxime Bouchard (INL), Bronwyn Cook (M&a), Laura Denissen (Bader Rutter), Florian Zonker (Wob), Dominique Zuliani (ARK) & the assistance from BBN central.

We will let you discover the document without giving too much away. We are also taking this opportunity to announce that a new Golden Bee Award will be up for grabs this year! This category will recognise how the BBN Account Management best practices and tools are successfully applied to your agency’s client services and account management. The criteria’s will be shared along with the other awards in our latter edition.

Make sure to join the Account Management Community in The Hive and stay tuned as we’ll be sharing further details soon. You’ll also find ongoing exchanges on all Account Management topics BBNers have shared their interest in, so come and check it out!

Maxime Bouchard
Task Team member from INL-Agenc